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A peer-reviewed study by UCLA researchers found that notion can be influenced by the associations made between numbers and measurement via the brain’s cognitive course of. The examine, which might be published this week in the journal PLOS One, uncovered subjects to images of different soccer jersey numbers to measure their perception of the person sporting it. The smaller the number, the more probably the subject was to perceive a slimmer participant. “We have been surprised that there’s a connection after which even more so stunned that the connection is so robust,” mentioned Ladan Shams, a cognitive neuroscientist who is …

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