Harvard Business Review Ideas and Advice for Leaders

The terms “accounting” and “financial reporting” are often used as synonyms. This guide for executives, directors, and managers shows how marketing optimization can transform your company and drive growth by focusing on customer experience. Whatever your reason for starting up a business, we can help. With local advisers, webinars and useful online support to help you get your business going. Get a head start with this short guide on key considerations. Our tools show you how to manage working hours, payroll, health and safety, recruitment and training.

• Only pay for results, like clicks to your website or calls to your business.
• This figure was driven by online sales through its e-commerce segment and international sales, which were primarily recorded in Mexico and Canada.
• Before you buy your first fleet of trucks, however, start small with a moving van and keep your costs