Searching for a clear beauty model with a distinguishable, high-end aesthetic to combine into their portfolio, L’Oréal has since inducted the new brand into its Luxe Division, alongside Lancôme, Yves Saint Laurent, and Kiehl’s. With 400 retail outlets worldwide, including 280 stores and about one hundred department store concessions, Aesop’s sales reached US $537 million in 2022, skyrocketing by almost 20 from its US $28 million in gross sales ten years prior. Indicating further need for change amongst beauty manufacturers, virtually three-quarters of adults agree the beauty trade performs on women’s insecurities (73%) and society’s concept of beauty is simply …