Some privateness professionals, legal professionals, and engineers are so used to focusing primarily on notice, alternative, and transparency that they can’t even imagine alternatives. They don’t understand that they’ve been handed a deliberately slender agenda, focused solely on the very thing—notice and choice—that offers companies license to do no matter they want with our information. During 4 years of analysis, I discovered privateness impression assessments reduced to simple box-checking. At one company, for instance, the final counsel’s workplace went so far as to reduce a privateness influence evaluation to a chart with “yes” and “no” columns subsequent to questions like,…