Travel & leisure industry Financial Times

Similar to the Air Charter Service email above, Princess Cruises also used a departure board to present their special offer of free flights with a cruise booking. To stand out in the inbox, they used animation which would flick the letters on the board to reveal the offer and first name personalization with the recipient’s name. Our points-obsessed staff uses a plethora of credit cards on a daily basis.

• Hotels getting a mention include Hotel Ivy and the AC Minneapolis Downtown, as well as the recently-opened Hewing Hotel, while events worth a visit are